Fan Connection Platform

An interaction platform which connects fans, sport organizations and sponsors while increasing fan loyalty, sponsor exposure and commercial revenues simultaneously. FANNECTOR enables a systematic approach to plan, execute, measure and optimize a complete, highly personalized marketing plan for each fan and sponsor.

Fans

Fans

Gaining a deeper understanding of your fans, including insights into their behaviour and their interests, is at the heart of effective sports marketing. You need to know how to deliver the right message at the right time through the right channel. It is about successfully formulating an overall meaningful marketing approach. Catering to each fans’ unique affinities will increase fan loyalty, increase revenue and result in a long-lasting relationship between sport clubs and their fans.

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Sponsors

Sponsors

Knowing your fans’ needs and interests and being able to connect products and services of your sponsors to their needs is the base of successful sponsorships. FANNECTOR enables sport clubs to use different digital marketing activities to connect sponsors with their global fanbase. Assisting to sponsors’ marketing goals will increase sponsorship value and result in long-lasting relationships between sport clubs and sponsors.

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Revenue Optimization

Revenue Optimization

FANNECTOR enables sport marketers to develop super effective, multi-channel fan communications, at scale. By collecting fan data and focus on each individual fans’ activity, behaviour and interests sport clubs will avoid the high cost of generalized and spam marketing campaigns. The Fan Engagement Platform enables leveraging data for ongoing marketing performance improvement and supports sport clubs to significantly impact Merchandising, Ticketing and Sponsoring revenue.

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