Revenue Optimization

Increasing revenue is simple when behavioural data is available to make the right decisions. Understanding fan behaviour and being able to anticipate adequately provides significantly more commercial opportunities. Executing personalized marketing campaigns will increase merchandising, ticketing and sponsoring revenues.

Fan Segmentation

Fan Segmentation

FANNECTOR is monitoring and storing all fan activities that occur on the platform. This data is accumulated and transformed into a personal profile for each fan. The personal profile lets sport clubs understand their fans and enables them to anticipate on personal needs and interests. Sport clubs can stop spamming their fans with generic emails and create personal targeted email marketing campaigns which significantly increases their revenue.

Automated Triggered Marketing Campaigns

Automated Triggered Marketing Campaigns

Interacting with your fans at the right moment and with the right message is crucial to successful sports marketing. FANNECTOR provides the possibility to define marketing campaigns to individual fans based on customizable triggers. When a fan activity triggers a certain campaign, they will immediately receive a highly relevant message via an email or mobile push notifications.

Multi-Channel
Marketing Campaigns

Multi-Channel
Marketing Campaigns

Internet enables fans to connect with sport clubs continuously. Using FANNECTOR desktop and mobile App to be available everywhere, sport clubs will cater to the needs of today’s fans. Utilizing the personalized email marketing campaigns and mobile push notifications will increase commercial opportunities and revenue for both sponsors and your sport club.

Learn more about our Fan Connection Platform

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