The main area to interact, connect and gather unique fan insights. The Wall of Fame provides fans with information, ads, promotions, and the latest news regarding their favorite sport club. Furthermore, the fan shop and ticketing area will be present which enables fans to buy merchandising or tickets through the platform. Video’s, text and pictures can be displayed on the Wall of Fame. The fans can interact with these postings by liking, commenting and sharing. Each interaction will be carefully monitored, stored and helps building the personal fan profile. This data is used to create personalized relevant marketing campaigns.
The digital place where fans can communicate amongst each other and provide valuable input regarding specific topics related to your sport club. Furthermore, sport clubs can explain specific organizational decisions more detailed to generate a better understanding amongst the fans. The topics are provided and managed by the sport club and will provide them with valuable insights about the opinions, needs and wants of their fans. Utilizing these insights will make fans feel more involved and will build stronger emotional connections between fans and sport clubs which ultimately leads to increased fan revenue.
Understanding your fans means that the fans should interact with your sport club on a regular base. An achievement system is built into FANNECTOR which encourages fans to return and engage more with your sport club on the platform. By performing certain actions, the fans can reach certain achievements and build a certain reputation amongst the fan community. Furthermore, there is the possibility to reward loyal fans of the platform by awarding prizes to those who are achieving a certain status. The achievement feature is ensuring that fans are staying active, get rewarded and it increases their loyalty toward your sport club.
Let us show you how powerful automated data-driven sports marketing can beRequest Demo